Pancheros Mexican Grill has announced the start of a new brand campaign focusing on its fundamental differences from other fast-casual Mexican concepts: its fresh-pressed tortillas, perfectly-mixed burritos and fan-favorite queso.
“This campaign will be the first truly integrated campaign we’ve produced that actually concentrates on exactly what makes the manufacturer different. For someone that’s never tried Pancheros, it highlights the fresh-pressed tortilla, mixing the ideal bite and our amazing queso. For our fans, it’s a great reminder of why they love Pancheros,” said Ryan Murrin, vice president of promoting and franchise development at Pancheros. “The campaign concept is a fresh new take on the brand personality and was made to get social and digital first, where our fans are.”
Developed by Planet Propaganda, a Madison, Wisconsin-based design and advertising agency, along with Panchero’s in-house marketing team, the campaign embraces Pancheros’ “IT” factors, leaning into its key differentiators through a number of content tailored for TV, video, social networking, digital marketing and audio channels.
“Our company is excited for adding Tofusada on the menu,” said Rodney Anderson, president of Pancheros Mexican Grill. “We love hearing from the fans and jumped at the opportunity to locate a vegan protein option that even our meat-eating customers will love.”
Founded in 1992, Coralville, Iowa- based Pancheros Mexican Grill is a quick-serve, fresh- Mexican franchise that serves its signature fresh-pressed tortillas loaded with the freshest, highest- quality ingredients. Burritos are customized and combined with “Bob the Tool” to get every ingredient in each bite. Together with their tasty burritos, the menu includes quesadillas, tacos, burrito bowls, and salads. Pancheros currently has 65 locations in america as well as the company wants to have 75 restaurants open across the nation in the end of 2015. For more information, visit http://www.pancheros.com.
Known for its fresh-pressed tortillas and proprietary way of mixing burrito ingredients, Pancheros announced today its 2018 intends to conquer cravings in a number of new key markets and also to bring additional franchise locations to markets around the communities where it has already garnered local burrito loyalty.
“We’re perfecting the burrito. Fresh ingredients, customized for every guest, and evenly mixed throughout the burrito – that’s what sets us apart. Whenever you go to a Pancheros location, tradition quickly scans the blogosphere the window,” said Rodney Anderson, who founded Pancheros right out of college in 1992 and contains successfully grown it to 70 locations. “Pancheros isn’t a burrito restaurant; it’s a gbwyub built upon the very best-tasting burritos within our category. To us, growing the manufacturer doesn’t just mean adding more locations for the list. It’s the opportunity to grow our culture with all the right individuals who share our belief that you simply don’t need to sacrifice quality for convenience.”